On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media.  They discuss:- Scotland as a buzzing, competitive PR hub delivering outcomes for global brands- Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business- The challenges and benefits of introducing a four-day week, Muckle’s resulting working patterns and the role of tech- Imperfection in the journey to growth- Talent as the engine to a business and the importance of creating a culture of trust and empowerment, with strong communication at the core- The IoD offering a network of like-minded business owners and as a source of professional development around company directionPresented by Sarah Waddington and Stephen WaddingtonFor more information visit https://www.wadds.co.uk/With thanks to our production partners at What Goes On Media

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