What does it really take to become a master breeder across three challenging breeds?In this episode, Dale Martenson (AKC Breeder/Judge) shares how a Saint Bernard puppy sparked a journey that led to over 500 homebred champions. Learn why brutal honesty builds better bloodlines, how to stay profitable and ethical in today’s societal climate, and why your “why” matters more than any ribbon.Dale opens up about the heartbreaks, the wins, and the evolving strategies that helped him leave a lasting mark on Japanese Chins, Cavaliers, and Cocker Spaniels. Based out of Texas with his wife Jane, the Martensons built Touche and Castlemar into two of the most respected kennel names in the purebred dog world, known as much for their kindness and generosity as their excellence and success.Subscribe for more expert interviews, tools, and support for purebred conservation dog breeders.Timestamps:00:00 Intro00:51 Meet Dale Martenson02:12 How It All Began04:25 Competitions & First Big Win06:25 Early Mentors & People They Learned From08:48 Early Pivotal Experiences10:25 Learning from Losses13:19 Building a Legacy in Japanese Chins20:18 The Power of Good Bitches24:22 Breeding Strategies to Establish Bloodline26:28 Progress Over the Years & Selection Process32:00 The Biggest Challenge as the Breeder34:41 Handling Setbacks and Disappointments38:27 The Cavaliers & Cockers40:52 The Most Notable Accomplishments43:22 Why Good Breeders Deserve To Make A Profit50:18 Adapting to Today’s Challenges53:39 What Should Breeders Focus On Today?56:22 Optimism for the Future of Purebred Dogs1:00:18 The Impact of Social Media1:02:32 Final Advice for Aspiring Breeders1:04:15 How Dale Wishes to Be Remembered1:05:54 Where to Connect with Dale

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