If you're not seeing the business results you wanted from your B2B podcast, or you're just not happy with how it sounds, that might not mean that podcasting is right for your business. It definitely means that you need to refine your podcast.In this episode: - B2B podcasts need a process for evaluation and refinement (otherwise we'll waste time and $$$) - You can't be perfect on day one, your audience evolves, and your business evolves. - Evaluate and refine production monthly, strategy quarterly, and goals annually. 🔗 Connect with Jared on LinkedIn.🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

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