Intro: I was joined by Christa King. Christa has over 30 years of experience in pioneering commercial strategy in hospitality, launching and executing high-impact revenue strategies for some of the world’s most iconic hospitalitybrands—including Ritz-Carlton, Marriott International, Joie de Vivre Hospitality, and Noble House Hotels & Resorts. Christa later ventured into Fitlandia, a wellness platform for the hospitality industry, which she ultimately decided to shut down. As folks are aware, we spend a lot of time on the Bending Rules Podcast sharing stories of entrepreneurs who have built companies and found meaningful exits. While we do on the pod discuss failures and challenges, Christa and I decided in advance to dive deeply into the topic of failure—why it happens, what we can learn from it, and perhaps why it isn’t discussed more. Likewise, we explored what it takes to recover from a failed venture. Not surprisingly, Christa sees a failed venture as a learning opportunity and a part of the process. We can learn a lot from her attitude toward failure and setbacks. Now, as the founder of Cricket Fixes, she’s building the #1 marketplace for self-development courses and transformational retreats. As always, I hope we all learn something we can take forward.Onward, Pete1:00 -- Intro to Entrepreneurship and Failure4:02 -- Christa discovers entrepreneurism8:28 -- Founding of Fitlandia13:29 -- Did sticking to her values cost Christa her company?21:40 -- Learning from failure32:20 -- Next venture, building Cricket Fences41:33 -- Generational slides in mental health and awareness49:36 -- Role of financial success and purpose

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