Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold

16/06/2025 42 min Episodio 71
Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold

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Episode Synopsis

🎯 Topics covered:Why omnichannel still hasn’t “clicked” in MENAThe hidden friction between sales teams and digital teamsOverbuilding tech vs. fixing culture firstWhat most dashboards get wrong about performanceIs agentic commerce the real future of shopping?Why personalization still fails—and why AI might finally fix itBuilding lean, empathetic e-commerce teams that lastWhat retail media actually takes to work💡 If you're in e-commerce, retail, or digital transformation—this is a must-listen masterclass.
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