She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.  Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts. Timestamps:00:00 Introduction01:14 Alexis Azzie's Career Journey03:49 Retail Evolution in the Digital Age06:26 The Rise of E-commerce and Local Insights08:06 Tools and Strategies for Digital Shelf Life09:04 Challenges and Opportunities in Online Commerce10:19 Personalization and Customer Experience11:55 The Role of AI and SEO in Retail15:32 Sephora's Personalization Strategy18:27 The Impact of Social Commerce and Dropshipping23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing24:41 Balancing Brand and Performance Marketing28:04 Measuring Footfall and Offline Attribution37:48 Leveraging AI for Marketing Efficiency41:30 Simplifying Technology for Clients42:56 Conclusion  
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