With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively. We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.  This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!Timestamps:00:00 Introduction00:49 Guest Introduction and Background01:55 Diverse Experience in Media and Creative Agencies02:32 The Essence of Strategy08:47 The Role of Data in Strategy12:06 Challenges in Modern Strategy14:48 Long-term Strategy and Consistency24:35 Targeting Gen Z and Audience Insights27:17 Lego's Strategic Mastery33:37 Strategic Investments in Media35:24 The Impact of Digital Age on Strategy36:30 Dubai's Viral Chocolate Phenomenon42:09 Challenges in Following Long-Term Strategies55:56 Future Trends in Advertising Strategy01:03:28 Conclusion and Final Thoughts 
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