Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.  Plus, get exclusive tips on maintaining content freshness and the impact of structured data. Timestamps:0:00 Introduction00:55 Meet James: SEO Expert and Agency Owner04:38 The Evolution of SEO07:29 Staying Ahead of Google's Algorithm Updates13:49 Combining SEO with Paid Search15:41 Content Strategy for SEO20:28 The Future of Search: Beyond Google24:45 Generative AI and the Future of SEO29:52 Google's Struggle with Generative AI30:27 Generative AI in the Service Industry31:20 Navigational Intent vs. Generative AI32:34 Google's Voice-Activated Future33:54 Topical Authority in SEO38:01 Structured Data and Schema Markup43:20 Answer Engine Optimization48:49 The Role of Backlinks in SEO55:58 Content Freshness and SEO01:02:15 Final Thoughts and SEO Sherpa Services  
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