Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.  Don't miss out on this enlightening discussion! 00:00 Introduction00:49 Meet Karen Khattab: E-commerce Expert02:27 Diving into E-commerce in MENA07:35 The Rise of Quick Commerce14:55 Understanding Retail Media16:47 Global vs. Local Retail Media20:45 The Importance of Retail Media for Advertisers24:53 Deterministic vs. Probabilistic Targeting in Retail Media25:15 Amazon's Extensive Audience Segmentation25:43 Targeting Strategies and Retargeting on Amazon26:30 Full Funnel Targeting and Advanced Audience Insights27:20 Amazon Marketing Cloud and Vendor Central28:10 Comparing Amazon with Other Retailers31:50 Return on Ad Spend: The Ultimate Metric35:40 Platform Performance by Category38:24 Importance of Testing Different Platforms41:29 Innovative Campaigns and Offline Presence44:56 Training Needs in E-commerce and Retail Media48:30 Third-Party Tools and Platform Tracking50:04 Conclusion and Final Thoughts 
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