ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Enhance ROI Using Data-Driven Offers: Insights by MaryBeth Maskovas (#666)"
Episode Synopsis
Navigating the intricate world of discounts was a challenge. I assisted an e-commerce firm that was drowning in relentless discounting. However, they were perplexed by the lackluster results. Together, we changed course. We pivoted towards a data-driven discount strategy. The focus shifted towards their most profitable consumers and high-affinity discount products. Within several months, their…
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