This week on Behind the Madness, James and co talk about teams and how improving collaborations can greatly improve customer satisfaction and experience. Sales and marketing working together help align marketing campaigns, improve products and brand retention by utilising sales teams' customer-facing experiences combined with marketing departments' data and research.Understanding your customer more to allow you to help them more is what every business strives for, by creating a friendly bridge between departments means you will have the best resources and data in your mission. Plug in, sit back and enjoy the episode!

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