On this episode of Behind the Lens with Roger Rojas, I sat with Samantha Stark. She oversees public relations and communications for 160over90, an Endeavor company. Endeavor was named one of Fortune’s 25 Most Important Private Companies and Fast Company’s Most Innovative Companies. A leader in the forces driving culture such as entertainment, sports, and fashion, the company does business in over 30 countries and is comprised of businesses such as IMG, WME, and the UFC.Throughout her career, she specialized in leading integrated communication campaigns and teams with earned media at their core. The skills she developed in strategy, creativity, and earned and social engagement allow me to tell my clients’ stories effectively across multiple communications channels, from social networks and mobile platforms to top-tier broadcast. This includes understanding how the latest cultural trends and technology innovations can be leveraged for brand building, consumer engagement, and enhancing corporate reputations.With over 20 years of agency experience, she had the pleasure to work with iconic companies such as IBM, Coca-Cola, Ford, The Hershey Company, and Hilton Hotels and Resorts on integrated programs involving media relations, influencer marketing, thought leadership, and social media.

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