In this episode of Behind the Journey, Prateek, Employer Brand Lead, is joined by Jean-Gabriel Duveau, VP of Brand & Strategic Partnerships at GetYourGuide, to discuss brand building and creativity.Jean-ga shares his perspective on brand building, drawing from over 15 years of experience at companies like Procter & Gamble. He discusses the importance of understanding your core consumer, building a long-term brand, and telling authentic stories. They also discuss data vs. intuition, generating ideas, and leveraging AI to increase productivity.(00:00) - Teaser
(00:47) - Intro
(02:21) - Working in CPG and finding GetYourGuide
(06:03) - Why Jean-ga joined GetYourGuide
(07:41) - Why does GetYourGuide exist as a product?
(10:03) - Traditional vs modern branding
(11:57) - Understanding consumers
(16:09) - Telling authentic stories
(19:10) - Failures and non-negotiable aspects in branding
(22:33) - Building for long-term
(23:59) - Data vs intuition
(27:09) - AI's impact on Brand building and creativity
(34:28) - Meaningful work
(37:44) - Channeling creativity
(38:36) - Role of sport
(43:48) - Full-funnel thinking in Brand
(46:07) - Favorite experience
GetYourGuide is hiringWant to help travelers make memories across the world? GetYourGuide is hiring - visit https://getyourguide.careers/ to explore open roles.Connect with Jean-ga on LinkedIn.Follow GetYourGuide:- LinkedIn: https://www.linkedin.com/company/getyourguide-ag  - Instagram: https://instagram.com/insidegetyourguide

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