This week on Behind the Future, we’re chatting with Dayana Collazos Ibarra, a digital marketing expert who’s crushing it in the world of TikTok. Dayana shares how she went from working in the beauty industry to mastering the art of viral content and building real communities on social media.She dives into the power of TikTok and how it’s totally changed the game for creators and brands alike. Plus, Dayana talks about the importance of being real and staying true to yourself while making your mark online. If you're into social media, content creation, or just curious about how to get started, this one’s for you!Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Ashley DuffyGuest: Dayana Collazos Ibarra

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