40. The Value of Branding

Behind the Design
14/10/2020 20 min Temporada 2 Episodio 4

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Episode Synopsis

"Why do I need branding?" is an objection I hear from designers all the time. Branding is why you buy that specific $130 pair of leggings, are loyal to your local coffee shop, and make buying decisions based on aesthetics & ethics. That is all branding.
But what makes a solid brand? What is the true value of branding for your business? This is what I'm exploring in today's episode.

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