In this chat with Kristine from The Modern Brides BFF, we unpack her real journey from ditching the corporate ladder and surviving a redundancy spiral to building one of Australia’s most-loved wedding content brands. Kristine spills on the unexpected moments that led to her success, why she’ll always hire for personality first, and what couples really need to understand before booking a content creator.We also talk:The importance of quality over trends in wedding contentHer not-so-glam first few months in businessLessons from managing a growing team across Australia and EuropeThe power of rebranding and rediscovering your creative directionWhether you’re a new creator, a bride-to-be, or just obsessed with weddings (hi, us too), you’ll love this one. Get your snacks and press play

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