Meet Samuel Cockedey, Regional Manager for Japan & Korea at The Woolmark Company. Originally from France, Samuel has made Japan his home for over 24 years. With degrees in International Business and Business Administration, he brings a wealth of experience from his time at the French Embassy and various management roles in Tokyo.Join us in this episode as we explore his passion for promoting wool, what's involved in getting people to wear wool across the globe and how he shares the story of this incredible natural fibre. This episode is part of the Australian wool innovation and The Livestock Collective partner program. We’re dedicated to connecting and supporting WA wool growers through podcasts, webinars, and events.

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