This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this captivating podcast episode, join Efe Acunaz as he engages in a thought-provoking conversation with Katharina Hauke, the Managing Director of Lieferando Germany and Austria.Lieferando, serving over 15 million German end-users and empowering 35,000 German businesses to digitize, it's a true e-commerce trailblazer. Uncover the innovative strategies behind Lieferando's remarkable growth, from leveraging brand awareness to embracing technology and sustainability. Learn how the platform's consumer-centric approach has fostered loyalty and propelled the company's success, even amidst challenging times.Explore the profound impact of e-commerce on consumer behavior, from changing dining habits to the rise of sustainability-driven choices. Discover how Lieferando's continuous transformation has enabled it to thrive as a leader in the competitive food delivery landscape.Whether you're an aspiring entrepreneur or an industry enthusiast, this episode offers a wealth of practical advice, from effective people management to seizing opportunities for sustainable innovation. Tune in now to glean valuable insights and embark on a journey through the evolving landscape of digital commerce with Katharina Hauke, a trailblazer in the e-commerce realm.Be sure to subscribe to our channel and follow our social media:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠(00:00:01) Intro(00:01:40) From Dance Floor to Boardroom(00:03:36) Lieferando: Delivering Joy and Convenience(00:09:17) Navigating the Market Landscape(00:11:36) Driving Success for Small Businesses(00:16:20) The Art of Attracting Customers(00:22:50) Expanding Beyond Food(00:31:34) Navigating Challenges: Sustainable Innovation(00:39:07) Importance of Leadership and Culture(00:49:27) Insights for Aspiring Entrepreneurs(00:52:40) Outro

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