This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/43TdeT9 Powerful conversations, leadership stories. Let's talk e-commerce!  In the newest podcast episode, Efe Acunaz meets with Emilia Gregorczyk, Business Development Partner from Allegro, a horizontal marketplace attracting 22 million visitors per month in Poland, currently expanding to 5 other countries in CEE.   The e-commerce market in Central and Eastern Europe is expanding rapidly thanks to rising consumer incomes and a vibrant digital landscape, with Poland acting as a European hub for IT services and logistics. This unique pairing makes Poland a gateway to CEE’s e-commerce market.In the episode, Emilia Gregorczyk discusses the opportunities for international sellers, especially from the DACH region, and explains why Poland should be your next selling destination, who the Polish buyers are, and how to reach them. Additionally, we learn how disruptive changes since 2020 have impacted consumer behavior and cross-border trade.  Moreover, Emilia Gregorczyk speaks about the importance of understanding the specific marketplace and analyzing the marketplace potential for your brand and shares tips on how to choose the right strategy when entering a new target market.  Lastly, Emilia Gregorczyk shares her perspective on the future of marketplaces. Why are marketplaces so important for e-commerce? What makes marketplaces successful? Listen to this episode of the EGN Podcast to find out that & more! If you would like to find out more about the Allegro marketplace and its opportunities, you can leave your contact details via a form: https://buff.ly/3XJvi0j - the Allegro team will reach out to you then to answer your questions.Data/statistics sources:■ Strategyand.pwc.com, Perspektywy rozwoju rynku e-commerce w Polsce 2018-2027, Sep 2022 (https://www.strategyand.pwc.com/pl/pl/publikacje/2022/perspektywy-rozwoju-rynku-e-commerce-w-polsce-2018-2027.html)■ Gemius, 2021 E-Commerce w Polsce, Sep 2022■ Eurocommerce.eu, European E-Commerce Report 2022, Sep 2022 (https://www.eurocommerce.eu/european-e-commerce-report-2022/)■ Dpd.com, E-shoppers' behaviour in 2021, Sep 2022 (https://www.dpd.com/wp-content/uploads/sites/77/2022/02/European-E-Shoppers-in-2021.pdf)■ Atena Research & Consulting, Jak Polacy szukają i kupują produkty w Internecie? Ścieżki zakupowe online w Polsce 2022, June 2022 (https://atenaresearch.pl/raport-sciezki-zakupowe-polakow-w-internecie/)■ Allegro.eu, Sep 2022■ Eizba.pl, W kryzysie do e-commerce 2022 (https://eizba.pl/premiera-raportu-e-izby-w-kryzysie-do-e-commerce-2022/)  Be sure to subscribe to our channel and follow our social media as we are now preparing more content just for you!■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/■ Facebook: https://www.facebook.com/ecommerceberlin■ Twitter: https://twitter.com/ecommerceberlin

Ver todos los episodios