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Listen "#14: Martin Bardeleben, MD Pinterest Germany, on the platform's potential for e-commerce brands"
Episode Synopsis
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Martin Bardeleben, Managing Director of Pinterest Germany. Together, they navigate how Pinterest is reshaping the e-commerce landscape.Discover the captivating world of the platform, where 482 million monthly active users, including 19 million monthly active users in Germany, find joy in shopping and inspiration. Find out the essence of Pinterest's mission, the unique mindset of its users, and user demographics, and delve into unique insights about the German market, uncovering trends and user preferences.Learn how Pinterest serves as a dynamic shopping platform, and explore how it seamlessly integrates with e-commerce platforms, empowering merchants of all sizes to showcase their products effortlessly. Dive into the unparalleled shopping experience Pinterest offers, encouraging discovery and personalized engagement. Gain actionable tips and strategies tailored for SMBs to thrive on Pinterest, from content creation to effective measurement and growth. Tune in and gain a wealth of knowledge to elevate your SMB's presence in the digital landscape.Find out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Intro(00:01:15) Introduction and Career Journey(00:06:05) Understanding Pinterest: From Inspiration to Realization(00:10:30) Pinterest's Role in E-commerce: Making Every Pin Shoppable(00:17:22) Rediscovering Joy: Pinterest's Shopping Experience(00:19:32) Pinterest for SMBs: Simple Steps to Get Started(00:22:27) Expressing Brand Personality(00:25:12) Behind the Numbers: Pinterest's Growth(00:30:12) Top Verticals for SMBs & The Power of Data(00:35:15) German User Behavior and Pinterest Preferences(00:37:00) Pinterest's User Demographics(00:38:50) Closing Remarks(00:40:32) Avocado or Zucchini? The Most Pinned Vegetable in Germany
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