This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this captivating podcast episode, join Efe von Thenen as he engages in a conversation with Alexander Schäfer, Chief Sales Officer DACH & CEE from Paragon, a distinguished company with a legacy dating back to 1880. Chances are, if you live in Germany, you've received their mails in your mailbox, perhaps without even realizing it. This e-commerce powerhouse has been quietly shaping the landscape of digital commerce for years, making a significant impact on the way we shop and connect with brands.Uncover the extraordinary power of printed mailing and its relevance in the digital era. Discover why top e-commerce giants like Ikea, QVC, and Payback are turning to print mailing for customer communication! Let the numbers do the talking: Imagine a staggering 100% delivery rate and an impressive 80% open rate, all without the need for an Opt-In. Add to that an exceptional 5% conversion rate and a mind-boggling 901% return on advertising spend. Not to mention the incredible 1000% increase in brain activation.But that’s only the tip of the iceberg. Delve into the critical topic of sustainability, exploring the eco-friendly aspects of paper versus electronic mail. Plus, unravel the impact of eco-packaging in reducing environmental footprints.And here's the best part – get invaluable insights on how e-commerce businesses, regardless of their size, can leverage these strategies to thrive in the competitive market.Join us on this enlightening journey, where knowledge meets innovation, and tradition blends seamlessly with the digital age. Tune in now and become a part of the e-commerce revolution!Be sure to subscribe to our channel and follow our social media as we are now preparing more content just for you! ■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo ■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/ ■ Facebook: https://www.facebook.com/ecommerceberlin ■ Twitter: ⁠https://twitter.com/ecommerceberlin⁠The timetable:(00:00:00⁠) Intro(00:01:15⁠) Unveiling Paragon's Journey(00:05:49⁠) The Power of Haptic Marketing(00:09:46⁠) Profiting from Print in E-commerce(00:16:06⁠) Is Paper More Sustainable Than E-mail?(00:17:04⁠) Print Marketing In The Modern Era(00:21:50⁠) Transactional Communication(00:29:18⁠) Sustainable Packaging Innovations(00:31:32⁠) Paper Engineering Magic(00:37:43⁠) Paragon at the E-commerce Berlin Expo(00:38:43⁠) Closing Remarks

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