What happens when a brand turns spreadsheets into choreography? In this episode, Carl Ronander, VP of Marketing at Funnel, joins host Andi Robinson to share how the “Make Data Dance” campaign transformed the way marketers think about data. From redefining Funnel’s brand story to connecting emotional storytelling with analytics, Carl explains how the team balanced creativity and performance—and cut acquisition costs in half along the way. If you’ve ever wished data felt a little more inspiring, this conversation will get you moving. Learn more about Funnel at funnel.ioWant to see the video version? Check out the Behind the Campaign playlist on YouTube. For more about Hijinx Marketing, visit our website.

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