In this powerful episode of Behind the Bottle: Tequila Tales, Jose Coira shares the pivotal life decision that led him to embrace the family tequila business. Sitting down with his mother, Celia Maestri — founder of Casa Maestri, one of the most awarded tequila distilleries in Mexico — they reflect on the journey of building a tequila legacy rooted in family, sacrifice, and innovation.Together, they open up about the challenges of working with family, the passion that fuels their craft, and how staying true to their values helped them expand Casa Maestri into an internationally recognized brand.If you’re interested in tequila culture, family-owned businesses, Mexican heritage, or inspiring stories of purpose and entrepreneurship, this episode is for you.Thank you for listening! Follow us at @CasaMaestri and experience the magic!

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