Rob Fyfe transformed the Lowcountry running scene by creating Palmetto Running Company after noticing the absence of a running community when he moved from New York in 2010. His passion for bringing people together through movement has evolved from a small running club into America's Best Running Store, creating a family-like community that welcomes runners of all ages and abilities.• Started PRC as a passion project after noticing no running stores or community in Bluffton• Created an inclusive running club with 110 members ages 12-82, offering group runs in diverse locations• Developed popular programs like Pub Runs and Couch-to-5K to make running accessible to everyone• Helps local businesses through strategic group run locations and partnerships• Named America's Best Running Store in 2023, beating out 1,500 other stores nationwide• Timing and organizing races throughout the region, raising approximately $2 million for charities• Encourages beginners to be patient: "Six weeks is the threshold before you'll love running"• Attributes his youthful spirit at 66 to 54 years of consistent running and wellness habitsFor those interested in joining the running community, Rob recommends starting slow, being patient, and signing up for races to create accountability. Stop by either Palmetto Running Company location for information or join their Saturday group runs to experience the community firsthand.

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