We explore consumer behaviour using the Theory of Reasoned Action (TRA) and its extensions. Several studies apply TRA to predict intentions and behaviours across various contexts, including health choices, food tourism, cross-border e-commerce, and aerobic activity adoption. Analyses often incorporate variables such as attitudes, subjective norms, perceived value, satisfaction, and perceived risk, examining their influence on intentions and actual behaviours. One study modifies the TRA to include consumer motivations like hedonic and self-expressive involvement, and introduces "eagerness" as an affective component alongside intention. Finally, a study investigates the determinants of Korean high school students' science track choices, highlighting the roles of attitudes, subjective norms, and self-concept in their decisions.

Ver todos los episodios