We discuss Construal Level Theory (CLT), examining how individuals' mental representations of events shift based on temporal distance. Studies investigate how near-future events are perceived concretely, focusing on details and feasibility, while distant-future events are viewed abstractly, emphasising desirability and high-level goals. Research across various domains, including consumer choices, brand extensions, and environmental behaviours, demonstrates CLT's applicability in predicting preferences and choices. Furthermore, the texts discuss limitations of existing event semantics and propose alternative frameworks for analysing aspectuality, exploring how temporal construal influences the relative importance of different attributes in evaluations. Finally, the influence of cultural factors on the perception and application of CLT is also considered.

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