The discussion explores sunk cost fallacy, a cognitive bias that leads individuals to continue investing in a failing endeavour because of past investments. The discussion examines the sunk cost fallacy in various settings, including car insurance, physical therapy education, real estate and decision-making in general. Part of the discussion also investigates the impact of emotional factors such as past self-continuity on sunk cost bias and whether this can be used to predict future behaviour.The Entire Behavioural Science Reading List on Amazon

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