We cover several texts to explore Self-perception theory. One study uses principal component analysis to examine shopper behaviour in malls, categorising shoppers based on their motivations. Another investigates why consumers reject aesthetically unattractive produce, attributing this to negative self-perceptions triggered by the imagined consumption of such produce. A further study demonstrates a treatment for heterosocial anxiety based on self-perception theory, showing that positively biased interactions significantly reduce anxiety. Finally, agent-based modelling is employed to simulate the adoption of cycling, testing self-perception theory in a real-world context.

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