We discuss the effectiveness of using Motivation Crowding Theory to encourage pro-environmental behaviour. The first article, exploring motivation crowding around farmer incentives for riparian management, investigates whether financial incentives can undermine farmers' intrinsic motivation to protect wildlife habitats. The research found that farmers in Nova Scotia were already highly motivated by wildlife stewardship and that the incentive program did not seem to have a significant crowding-out effect. However, the researchers could not definitively confirm these findings due to low program uptake and limited data. The second source, motivating social sharing of e-business content, focuses on the role of intrinsic and extrinsic motives in encouraging users to share e-business content on social media platforms. The study found that although users were more likely to report being motivated by intrinsic factors such as altruism, they were more willing to share content when offered financial incentives. The research suggests that the crowding-out effect may be at play, whereby extrinsic motivators can undermine the impact of intrinsic motivations. These findings provide insights into the complex interplay of motivations and the potential limitations of using incentives to encourage pro-environmental behaviour.

Ver todos los episodios