We explore William T. Powers's control theory, arguing that behaviour is fundamentally about controlling one's perception of the self and environment, rather than simply reacting to stimuli. The theory is presented as a negative feedback loop model, applicable across various domains. Empirical evidence supporting this model, primarily from manual tracking tasks, is discussed alongside its application in interventions across child development, education, mental health, and organisational psychology. The limitations of traditional stimulus-response models and the potential of control theory for more effective interventions are highlighted.

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