The bandwagon effect is defined as an individual's propensity to adopt the viewpoint of the majority, even if their own differs, reflecting a desire to "join the crowd". It also describes adoption processes in networks driven by pressure from prior adopters, where a majority's action signals something is good, influencing both individual and organizational decisions. We extensively review studies on this effect from 1970 to 2021. Key areas include consumer demand and digital networks, voting behaviour, diffusion of innovation, and diffusion of management practices, encompassing various industries like luxury, healthcare, and apparelThe Entire Behavioural Science Reading List on Amazon (https://amzn.to/4juLQTM)

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