For over 50 years,  Mediaocean, formerly known as Donavan Data Systems, has been  the software solution of choice for both advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C least  year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are some of the conversation in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical.

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