In today's podcast we hear from VxP's Bud Dunn and Brad White. VxP is a tool that can help your beer business substantially improve gross profit. We dig in on this important question: Why are we afraid to show a gross profit to our sales reps?  Basically, all other industries do it, why not beer wholesalers?Key TopicsMost common reasons why owners in the beer industry are hesitant to share gross profit information with their sales repsBeer company's that have successfully implemented a program to share gross profit information with its sales teamHow sales reps can use knowledge of gross profit margins to make better decisions about pricing, promotions, and other sales-related activitiesResourcesLearn more about how VxP can transform your sales teamSign up for the free beer finance newsletter

Ver todos los episodios