Passive Income is Not Passive — Especially for Builders

04/08/2025 8 min

Listen "Passive Income is Not Passive — Especially for Builders"

Episode Synopsis

Everyone loves the idea of passive income, but it’s rarely passive when you’re still building. In this solo episode, I share what it really looks like to build on the side while working full-time. Let’s talk about PMaaS, proof, and planting in publicimestamps & Highlights:[00:00:00] The myth of passive income while building[00:01:00] Balancing a full-time job and building PMaaS[00:02:00] Why digital downloads and service offers still need heavy lifting[00:03:13] Teaching is marketing when you have no team[00:04:27] Proof before profit—and why it's uncomfortable[00:06:35] Reflection: share one small proof point this week[00:07:40] Final reminder: you’re planting, not failingKey Links:⁠⁠⁠⁠Free Smart PM Career Roadmap⁠⁠⁠⁠⁠⁠⁠⁠Build Without Permission – Mini Course⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Stories – Mini Course⁠⁠⁠⁠⁠⁠⁠⁠Proof & Practice Bundle