SEASON: 4 EPISODE: 23Episode Overview:In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers. Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer.Guest Bio: Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses.In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process.Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.Resource Links:Website: https://cultivize.com/Product Link: https://cultivize.com/sharpspring-platinum-certified-partner/Insight Gold Timestamps:02:56 I built a business for 16 years helping service based businesses with branding, web development04:52 If they get a no or a maybe they don't know what to do06:31 Education comes in a different form depending upon the business07:14 The flip side of nurturing is about the engagement08:39 What you have to really consider is how long the typical sales process is10:05 The nurture part13:34 There's often a misperception16:50 The CRM Fit Assessment 18:18 How good is the support21:32 What are the pain points you're having now23:35 Pipeline leakage, you talk about as a common CRM challenge25:51 I’m a really big proponent of creating automated reminders for salespeople26:40 The silos within organizations and companies 28:00 If they're logging their activity in the CRM….30:54 If I don't find that in my initial call with a prospective client, we probably won't work together 33:05 Afterthelead.comConnect Socially:LinkedIn: https://www.linkedin.com/in/jasonleighkramer/FaceBook: https://www.facebook.com/cultivize/Twitter (X): https://x.com/cultivizeYouTube: https://www.youtube.com/@CRM-advisor-implementorResources:

Ver todos los episodios