Social media isn’t just a promo tool - it’s where discovery happens. In this episode, Hendrik and Ethan explore how podcasters can use platforms like Instagram, TikTok, YouTube, and LinkedIn to grow a loyal audience. With real-world insights from creators like Yaz the Student, Russell Wasserfall, Bob Rock, Brett Fish Anderson, Gino Archeleto, and the team from Solid Gold and the SAPG, the episode dives into strategies for making native content, engaging niche audiences, and building real community online. You'll hear why link-dropping doesn't cut it, how behind-the-scenes and trend-jumping content actually works, and why your podcast’s biggest fans might already be watching - you just need to meet them where they are. Baird Media - The Podcast People · Read the book

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