Before you get carried away with the all the moving parts of actually running your new salon or beauty business, you should seriously consider your branding. It’s not enough to DIY a logo, slap it on some business card template and call it a day. In this episode, we talk about the three basic exercises to create your brand identity WITH INTENTION. Essentially, step one in your strategy to attract your ideal clients. (PS: We kept the intro bloopers in the episode on purpose!)

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