Presentation by Daniel André Langer, Chief Executive Officer Équité & Professor of Luxury Strategy.Even before the crisis, many brands struggled to connect with young millennials and the emerging Generation Z. The crisis amplifies the challenge.Those young, digitally-savvy consumers are more demanding than previous generations, and they expect brands to define the zeitgeist.Digital is one of the key enablers for luxury and beauty brands, and Artificial Intelligence is a game-changer in managing brands.The webinar will demystify A.I. and show with specific examples of how even small to mid-sized brands can make most of it and gain significant competitive advantage.

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