Finally read Just Enough Research by Erika Hall,, which has been on my reading list for a while. Wow! I feel bad after reading this book: why didn’t I read it when I started my UX design career!? I would avoid so many pitfalls and have many better outcomes if I followed some research suggestions from this book!If you need a just enough summary for this book, Erika summarised it in this awesome video [https://lnkd.in/gRQcm__S](https://lnkd.in/gRQcm__S)SS). Five things that blew my design mind from this book:1️⃣ Surveys are the most difficult research method of all.2️⃣ Test a competitor’s product before you even put pencil to paper. Then test some sketches. And then test at every stage as much as you can.3️⃣ When blue-sky thinking meets reality, reality always wins.4️⃣ The first rule of user research: never ask anyone what they want.(You risk the scope of your ideas being limited by the imaginations of others. )

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