The proof is in the analytics

BBNmixtape
10/05/2022 42 min Temporada 2 Episodio 4
The proof is in the analytics

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Episode Synopsis

Analytics has typically been too slow to be operationally relevant to making business decisions. In this conversation with Mark Stouse, CEO of Proof Data Corporation, we discuss the advancements in marketing analytics that make it possible to avoid the tyranny of intuition and cooked data, and establish analytics as an inseparable coach and bodyguard to helping achieve desired business outcomes. 

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