In the second episode of this two-part series, host Tim Rutten and Abdullah Alwabel, Head of Digital Banking and Innovation at BSF, shift the discussion from ambition to execution.From prioritizing the right features to applying AI where it actually delivers value, Abdullah shares how leadership clarity and internal ownership helped turn strategy into results at BSF. For digital leaders navigating complexity, this episode offers a practical view into how banks can build high-performing cultures.Tune in to hear how strong leadership, smart trade-offs, and cultural alignment can shape transformation that lasts.–Curious to find out more about customer-centric banking? Follow us on LinkedIn:-> Backbase-> Jouk Pleiter-> Tim Rutten-> Abdullah Alwabel-> BSFStep into the future of finance -> Check out our content hubTimestamps(00:00) – Welcome to the “Banking Reinvented” podcast(00:22) – Recap of part one and introduction to Abdullah(00:46) – Strategic prioritization and balancing trade-offs(03:46) – Platform decisions and feature focus(06:35) – BSF’s outside-in approach to AI(09:48) – AI in internal development and delivery(11:29) – Barriers to deeper AI adoption(18:01) – Leadership behaviors and internal ownership(19:45) – Episode wrap-up

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