Episode 68 of Banking Reinvented explores the existential imperative that commercial banks face as they navigate the rise of embedded finance and the transformative power of AI.Host Tim Rutten is joined by Arun Ramamoorthy, Product Director - Head of Commercial Banking at Backbase. Together, they discuss how demographic shifts, fintech competition, and the evolving role of relationship managers are reshaping the commercial space, including practical steps banks must take to stay ahead of the competition.Tune in to hear why commercial banks must embrace embedded finance and AI-powered relationships, plus how forward-thinking financial institutions can turn these challenges into opportunities for growth, innovation, and long-term relevance.–Curious to find out more about customer-centric banking?Follow us on LinkedIn:-> Backbase-> Jouk Pleiter-> Tim Rutten-> Arun RamamoorthyStep into the future of finance -> Check out our content hubTimestamps(00:00) – Welcome to the “Banking Reinvented" podcast(00:48) – Introduction to Arun(02:19) – JPMorgan Chase’s fintech data announcement(04:50) – The urgency of commercial banking’s digital transformation(10:15) – Key hurdles for commercial banks(13:01) – The importance of embedded finance(16:10) – Transforming high-margin services(17:32) – Overcoming silos with AI(23:42) – Empowering relationship managers with AI(27:56) – Balancing digital transformation with AI transformation(32:25) – Key takeaways(34:28) – Episode wrap-up

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