Banking influencer Jim Marous joins Jody Bhagat to discuss how institutions can move beyond basic personalization to create truly personal customer relationships. Learn why the biggest threat to banks isn't account closure – it's "silent attrition" as customers quietly shift their most profitable activities elsewhere. Key Topics: 0:00 - Introduction 1:45 - The trust-action gap in banking 4:30 - Moving from perfect to professional 8:15 - Understanding silent attrition 12:20 - Beyond products to customer jobs 16:45 - Making digital more human 21:30 - The urgency to act Visit our website – https://personetics.comFollow us on LinkedIn – https://www.linkedin.com/company/personeticsLike us on Facebook – https://www.facebook.com/PersoneticsJoin the conversation on Twitter – https://twitter.com/personetics

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