Welcome to another Baltic Brand Talks episode! Join your host, Lelde Dālmane, strategist at Wit Consulting, for an insightful and lively conversation with Magnús Magnússon, a Partner at Peel Agency and one of the creative minds behind the unforgettable “Promote Iceland” campaigns.In this episode, we dive into: Magnus’s journey to becoming a partner at Peel. The essence of creativity and how it transcends advertising. The delicate art of humor in campaigns and how to make it resonate across diverse audiences. Behind-the-scenes insights into the bold and innovative “Visit Iceland” campaigns, including promoting a travel destination during restrictions, blending digital with physical, and helping clients embrace brave decisions. The secret sauce for making campaigns go viral and grabbing media attention.From laughter to revelations, this episode is packed with ideas and stories you won’t want to miss.Some stuff mentioned in episode:/OutHorse_: https://www.visiticeland.com/outhorse-your-email/Looks Like You Need Iceland, Let It Out: https://lookslikeyouneediceland.com/Introducing the Icelandverse: https://www.youtube.com/watch?v=enMwwQy_noIMark Zuckerberg visiting Iceland: https://www.instagram.com/zuck/p/CeEr8MLhH6q/?img_index=1Mission: Iceland: https://www.youtube.com/watch?v=YmOISr3k3y0Looks Like You Need To Joyscroll: https://www.youtube.com/watch?v=1D1BrZgIKGc "

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