We couldn’t miss this one.Polaroid’s latest campaign is making waves - emotional, bold, and deeply human. Everyone’s talking about it, and we’re proud to be one of the first podcasts to speak with someone behind it - Dovile Banyte, Senior Manager of Global Brand Strategy at Polaroid.In this episode, we go deep into Polaroid’s evolving brand story and the thinking behind the campaign that proves one thing: people don’t just buy cameras - they buy emotion, nostalgia, and real-world moments.We discuss: – The emotional shift behind Polaroid’s latest campaign – Why people still choose instant photography in a digital world – Nostalgia, authenticity, and the cultural rebellion against screen fatigue – Dovile’s global journey in branding, from agency life to shaping strategy at Polaroid – Her favourite brands, sources of inspiration, and ultimate moonshot goalLearn more about the campaign here:https://press.polaroid.com/251772-polaroid-s-new-campaign-pushes-back-against-the-reign-of-screens-and-ai-and-celebrates-analog/

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