Content is king. That is what we could all agree with. But, how can we get a brand’s message across different platforms and daily content? Arta Uma Upmale, Head of Content at airBaltic sat down with Andris Rubins to dive deep into creating content that aligns with a brand’s strategy. The conversation covers how to adapt trends & real-time events to fit the industry in the storyline, what role humor plays in content creation and how teamwork is everything. What’s more, Arta shares how other aviation companies, such as Ryanair communicate their brand through their content. 

Clickable stuff mentioned in the episode: 

airBaltic’s TikTok account: https://www.tiktok.com/@airbaltic?lang=en

Baltic Brand Forum & Awards, September 20th: https://balticbrands.eu/en

“Carpool” karaoke (airplane version) with Dons: https://www.tiktok.com/@airbaltic/video/7365789341710355744?lang=en 

Lex Fridman Podcast: https://open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL?si=81f9540ddec64ddb 

Acquired Podcast: https://open.spotify.com/show/7Fj0XEuUQLUqoMZQdsLXqp?si=b6cae527348d46c6 

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