In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Sara Hannson, Brand Strategist & Partner at KIOSK and ex-Global Social Media Manager at Oatly. The conversation follows Sara’s career - 10 years at Oatly where she shares how to translate data and human insight into advertising, how to keep the brand consistent without being expected and the power of transparency and surprise. What’s more, it taps into the importance of the team - in-house creative team, involved CEO and more. This deep dive also explores the transition from Oatly to KIOSK and all the joys and challenges that come along.
Some stuff mentioned in the episode:Oatly Super Bowl ad: https://www.youtube.com/watch?v=5q9KrSffIrsOatly marketing activities and loads of billboards: https://www.oatly.com/en-gb/things-we-do

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