In this episode of the Balancing Tourism podcast, Ged interviews Andrea Grisdale, founder of IC Bellagio, about her vision for creating personalized travel experiences in Italy. They discuss the importance of unseen efforts in the travel industry, the role of small and medium enterprises (SMEs), and the significance of cultural heritage in tourism. Andrea shares insights on community-conscious travel, the challenges of overcrowding, and the benefits of slow season travel. The conversation emphasizes the need for better education and communication within the industry to promote authentic experiences and support local communities. Sound Bites"We have the best job in the world.""So much of what we do, you can't see.""It's all about the people." Chapters00:00 Introduction to IC Bellagio and Its Vision02:49 The Art of Creating Unseen Luxury Experiences05:51 Personalization in Travel: Understanding Guest Needs08:55 The Role of SMEs in Sustainable Tourism12:01 Community Conscious Travel: Empowering Local Businesses15:10 Addressing Overcrowding and Promoting Authentic Experiences17:58 Cultural Heritage and Its Importance in Tourism20:55 The Value of Low Season Travel24:00 Future Trends in Travel and Tourism27:08 Conclusion and Looking Ahead to the Seasonality Summit

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