GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

BakeryAndSnacks Podcast
10/01/2014 6 min
GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

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Episode Synopsis

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?

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