Additives and carb backlash stumps bread innovation, says Mintel

BakeryAndSnacks Podcast
22/07/2014 4 min
Additives and carb backlash stumps bread innovation, says Mintel

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Episode Synopsis

Packaged bread innovation has been complicated by a consumer backlash on additives and carbohydrates, but manufacturers can still generate interest with healthy, artisan ingredients, says Mintel.

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